Hanging Dummy Billboard

I am all for creative advertising, but even I don´t get this one.

The billboard below has caused outrage in a Chinese city by featuring what appears to be a man hanging from a rope. What looks like a man is actually a mannequin hanging from the top of the billboard.

The advertisement it self is a reference to the global financial crisis and it reads: “It’s better to invest money here than put it into the stock market.”

Creative director behind the ad said that the aim was to catch people’s attention but many people were terrified bacuase they thought it was a real suicide.

After receiving many complaints, the local industry and trade bureau took down the mannequin.